15 Reasons New App Projects Lose Money
When a development team is building a new app, it can be all too easy to incur costs that haven’t been budgeted for. If the project is a build for internal uses or a specific client, out-of-control scope creep can inflate costs, while an app released in the marketplace that doesn’t perform to expectations can lead to a lower-than-expected ROI. In any case, the underlying problem has usually cropped up fairly early in the process.
