Industry
Online food ordering
Services used
Application Developement
Partners used
AWS DocuSign
Mobile Ordering Ecosystem Replacement
Overview
Urban Halal provides an online food ordering platform bringing a fusion of global cuisines and local flavors closer to their customers. The platform allows the customer to create a mobile order from a larger geography of restaurant options and then arrange for pickup at a central location or delivery from a well-known service like Postmates and Doordash. The architecture has a mobile application component (IOS / Android) and cloud backend systems for order processing and integration.
History
Project
Urban Halal turned to cloudEQ after a failed attempt with another service provider to help create their vision for an on-line ordering platform aimed at bringing remote hard to find cuisines together for customers. The cloudEQ team re-architected the solution, built the framework, and developed the code for both the mobile and cloud backend services in three months. The new architecture is a comprehensive, secure and reliable delivery platform. Once the application was developed and deployed successfully, the cloudEQ team created a subscription module to support additional functionality and growth allowing Urban Halal to reach a wider audience and grow the business.
Challenges
- Integration to disparate restaurant’sbilling/payment process
- Real-time enhancements and auto-scaling due to quickcustomer adoption
- Rapid delivery schedule of the solution to make up for losttime to launch
- Security for Mobile and web app integration to bothcustomer and restaurant
Solution
cloudEQ built this application from the ground up based on the Urban Halal business vision. They wanted to create something new in the food delivery business:
- Easily accessible platform for restaurants and catering companies
- Creative new pickup and delivery model with popup “Drive-thrus”
- On-demand and subscription-based ordering options
Results
Today, restaurants are reaching customers through the application and Urban Halal has plans to scale to thousands in the USA and Canada. Integration for the restaurants is easily accomplished through a minimal-step signup process leveraging DocuSign, API links to their website, and menu integration to be displayed on the platform. Each restaurant can control the menus and pricing from the backend.
Successes
- Mobile and cloud application built from the ground up in 3 months
- Highly auto-scalable environments in the cloud to support rapid customer expansion
- Leveraging pay as you go model in AWS to optimize cost for auto scaling
- Secure cloud systems to ensure customer confidentiality and compliance
- Availability of the systems achieved to meet peak order volumes, and as customer and restaurant on-boarding continue to rise
