Mobile Ordering Ecosystem Replacement

Mobile Ordering Ecosystem Replacement​


Online food ordering

Services used

Application Developement

Partners used

AWS DocuSign


Urban Halal provides an online food ordering platform bringing a fusion of global cuisines and local flavors closer to their customers. The platform allows the customer to create a mobile order from a larger geography of restaurant options and then arrange for pickup at a central location or delivery from a well-known service like Postmates and Doordash. The architecture has a mobile application component (IOS / Android) and cloud backend systems for order processing and integration.


Before working with cloudEQ, Urban Halal was already doing application development using a hybrid framework with another company. When cloudEQ inherited a project, the application and architecture were not sufficient for the level of growth and business model enhancements Urban Halal’s was undergoing.


Urban Halal turned to cloudEQ after a failed attempt with another service provider to help create their vision for an on-line ordering platform aimed at bringing remote hard to find cuisines together for customers. The cloudEQ team re-architected the solution, built the framework, and developed the code for both the mobile and cloud backend services in three months. The new architecture is a comprehensive, secure and reliable delivery platform. Once the application was developed and deployed successfully, the cloudEQ team created a subscription module to support additional functionality and growth allowing Urban Halal to reach a wider audience and grow the business.


cloudEQ built this application from the ground up based on the Urban Halal business vision. They wanted to create something new in the food delivery business:

  • Easily accessible platform for restaurants and catering companies
  • Creative new pickup and delivery model with popup “Drive-thrus”
  • On-demand and subscription-based ordering options
The initial goals for the solution

Build an online database and app that are securely hosted on the cloud

Create a comprehensive delivery platform leveraging existing solutions

Complete this project quickly to make up for lost time

Develop an easy to use on-boarding solution for restaurants

  • Integration to disparate restaurant’sbilling/payment process
  • Real-time enhancements and auto-scaling due to quickcustomer adoption
  • Rapid delivery schedule of the solution to make up for losttime to launch
  • Security for Mobile and web app integration to bothcustomer and restaurant

Today, restaurants are reaching customers through the application and Urban Halal has plans to scale to thousands in the USA and Canada. Integration for the restaurants is easily accomplished through a minimal-step signup process leveraging DocuSign, API links to their website, and menu integration to be displayed on the platform. Each restaurant can control the menus and pricing from the backend.

  • Mobile and cloud application built from the ground up in 3 months
  • Highly auto-scalable environments in the cloud to support rapid customer expansion
  • Leveraging pay as you go model in AWS to optimize cost for auto scaling
  • Secure cloud systems to ensure customer confidentiality and compliance
  • Availability of the systems achieved to meet peak order volumes, and as customer and restaurant on-boarding continue to rise

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