Online food ordering
Urban Halal provides an online food ordering platform bringing a fusion of global cuisines and local flavors closer to their customers. The platform allows the customer to create a mobile order from a larger geography of restaurant options and then arrange for pickup at a central location or delivery from a well-known service like Postmates and Doordash. The architecture has a mobile application component (IOS / Android) and cloud backend systems for order processing and integration.
Before working with cloudEQ, Urban Halal was already doing application development using a hybrid framework with another company. When cloudEQ inherited a project, the application and architecture were not sufficient for the level of growth and business model enhancements Urban Halal’s was undergoing.
Urban Halal turned to cloudEQ after a failed attempt with another service provider to help create their vision for an on-line ordering platform aimed at bringing remote hard to find cuisines together for customers. The cloudEQ team re-architected the solution, built the framework, and developed the code for both the mobile and cloud backend services in three months. The new architecture is a comprehensive, secure and reliable delivery platform. Once the application was developed and deployed successfully, the cloudEQ team created a subscription module to support additional functionality and growth allowing Urban Halal to reach a wider audience and grow the business.
cloudEQ built this application from the ground up based on the Urban Halal business vision. They wanted to create something new in the food delivery business:
Today, restaurants are reaching customers through the application and Urban Halal has plans to scale to thousands in the USA and Canada. Integration for the restaurants is easily accomplished through a minimal-step signup process leveraging DocuSign, API links to their website, and menu integration to be displayed on the platform. Each restaurant can control the menus and pricing from the backend.